Security breaches and organization response strategy: Exploring consumers’ threat and coping appraisals
Published in International Journal of Information Management, 2022
Security breaches can expose sensitive data and provoke sharp consumer reactions, yet how organizations should respond, and how consumers appraise those responses, has remained underspecified. Grounding a conceptual model in risk theory and protection motivation theory, we treat the breached organization as an agent offering a coping strategy and consumers as principals evaluating it. A vignette-based survey shows that variation in an organization’s response strategy produces significantly different consumer reactions.
My contribution: synthesizing the literature, developing hypotheses, and building out the theoretical framework. Written during my Research Master, as a research assistant to Professor Carol Ou in the Information Systems department at Tilburg University.
Recommended citation: Ou, C. X., Zhang, X., Angelopoulos, S., Davison, R. M., & Janse, N. (2022). Security breaches and organization response strategy: Exploring consumers' threat and coping appraisals. International Journal of Information Management, 65, 102498.
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