Xiaowei

Xiaowei

Strategy Ph.D. Student

Posts by Collection

portfolio

publications

Security breaches and organization response strategy: Exploring consumers’ threat and coping appraisals

Published in International Journal of Information Management, 2022

This paper is my pre-doc publication. Apart from my dissertation research, I participated in a security breach project as a research assistant to Professor Carol Ou in our Information Systems department. My contributions included synthesizing literature, developing hypotheses, and enriching the theoretical framework, leading to my co-authorship of the paper published in the International Journal of Information Management, one of the very good journals on Tilburg’s Journal List. We address a long-standing lacuna in the Information Management literature on the relationships among security breaches, organization response strategy as well as consumers’ threat and coping appraisal. Security breaches can involve the leak of sensitive data, and potentially lead to negative consumer reactions. It is, thus, timely and critical to theorize and empirically investigate the ways in which organization can respond effectively to security breaches and how consumers’ threat and coping appraisals vary according to the different response strategies. Our study addresses this lacuna by developing a conceptual model of i) security breach, ii) organization response strategies, and iii) consumer appraisal, grounded on the risk theory and protection motivation theory. We use the principal and agent perspectives to portray the breached organization as the agent providing the coping strategy, and consumers as the principal actors who evaluate the strategy. We incorporated a vignette-based survey to test the model with empirical data. We identify that the variations in the response strategy of organization after a security breach can lead to significantly different consumers’ reactions. We discuss the implications of our findings for theory and practice and delineate an agenda for future research.

Recommended citation: Ou, C. X., Zhang, X., Angelopoulos, S., Davison, R. M., & Janse, N. (2022). Security breaches and organization response strategy: Exploring consumers’ threat and coping appraisals. International Journal of Information Management, 65, 102498.
Download Paper

research

[A Novel Contingency for Platform Owner Entry] (title is anonymized for the purpose of double-blind review)

Published:

My second paper, which serves as my job market paper, uses fixed-effects Poisson models and extensive robustness checks to explore the impact of first-party complement provision (FPCP) on complementors’ new complement releases. FPCP refers to a platform owner offering its own complements alongside those of complementors, as seen with Sony releasing in-house games for PlayStation. The findings reveal that while FPCP may reduce the number of games a complementor releases in the focal genre, this effect is contingent on factors that reveal the potential benefits of FPCP to complementors. Specifically, when there is a significant preceding decline in genre strength, the negative impact of FPCP can shift to a positive one. Subsample analyses reveal that younger publishers are more sensitive to FPCP and to changes in genre strength. These results identify novel conditions under which negative effects of FPCP may turn positive. The paper is under review at Strategic Management Journal.

Genre Dynamics and Strategic Entry into Submarkets: Unveiling the Cooperative Dimensions of First Party Complement Provision.

Published:

In my first study, using a hazard model and employing instrumental variable techniques for robustness checks, I find that platform owners are more likely to introduce first-party complements that reveal development knowledge, particularly in technically demanding genres and in those where little such knowledge has been provided by existing complements. Additionally, a platform owner tends to introduce first-party complements to enhance a genre’s uniqueness when originally exclusive complements have been multihomed to other platforms. The underlying logic is that FPCP can increase a genre’s appeal to complementors by demonstrating how to develop complements within that genre (supply side) and by attracting more customers through improving the genre’s uniqueness (demand side). This paper is aimed for submitting to either the Strategic Management Journal or Organization Science.

Who Takes Risk? Examining the Platform-Value Enhancement Effect of Novel First-Party Complements.

Published:

In my third study, I investigate whether the platform owner or complementors are more likely to engage in risky and novel product development, considering the changes in the category strength. Typically, firms would like to take on such risks when expected demand is high. I argue that in platform-mediated ecosystems, the platform owner considers a different benefit calculation: leveraging novel games to enhance the platform’s overall value to users, and consequently, its profit potential for complementors. Rather than avoiding risks due to lower expected demands such as in scenarios where a category strength declines, the platform owner is more likely to conduct novel product development to revitalize its platform’s ecosystem. With video game data, I use the machine learning technique to construct the novelty measurement based on games’ description.

talks

teaching

Teaching experience 1

Undergraduate course, University 1, Department, 2014

This is a description of a teaching experience. You can use markdown like any other post.

Teaching experience 2

Workshop, University 1, Department, 2015

This is a description of a teaching experience. You can use markdown like any other post.